garcialozano

                                          Marketing Mix A very important part of your company's marketing is strategy and efficiency. The marketing mix is ​​the combination of certain variables that is formed in four very important aspects in order to stablished which aspects need to be develop in your company. The first is the product, it involves services to meet the customer's need, the expectation that the customer has of the product, for example the packaging that is the visual form the product has to attract the client, quality and branding; The second is the price, it is intended for monetary terms, it generates an income considering the costing to know when it is going to be gained with the service or product, the pricing to analyze others competition or competitors and the costumer perception to know how much I am willing to spend for my clients for example credits, payment ...

                    SWOT Analysis "The first step in exceeding your customer's expectations is to know those expectations.", When starting a business it is very important to take certain aspects into consideration and do an analysis. There is a marketing strategy called SWOT analysis, it is widely used to be clear about the good and bad aspects of your company, to see how to improve them. The first letter (S) is for strength that helps to see external factors of the organization, helps to visualize what positive things the business is achieving and the ability to achieve it, for example the qualities of your business that stand out from other competitors, internal resources and the use of technology; the second letter (W) is about the weaknesses that are the negative aspects, things your company lacks, what you need to control, limitation of resources for example that you have been in the market for a short time, not having certification...

                                   Administrative Process  In this post I will talk about the aspects that link the 4 steps of the administrative process, in order to be able to correctly handle a goal established in an orderly way in business.   As mentioned before, there are four important steps that we must take in order to help clear the process on each step in the administrative process, the order can’t be altered because the result will not be the same. In the first place we have the planning, which is where the goal of the organization is established and fulfill it of how, when and where these missions can be carried out, the objectives must be considered, identify the resources to reach the goal such as money, the time and people involved; Second is the organization, it is responsible for making known that people will be in charge of certain jobs, the tasks that will be requi...

                                                            Canvas Model  “A business model describes how your company creates, delivers and captures values”.  It is very important to take into account the model that your business has, to be clear about what you want to achieve, how to manage your business and lead it.   According to the canvas model, it helps to have an established order and ideas of the areas to develop because it’s  a visual model to show a business, such as essential activities, external aspects or things you need to maintain your business; the canvas model is divided into 9 sections. The first section is the key partners, which are external aspects that help to continue suppo...

                                                                 Types of Organizations  An important part of the administration of a leader or a group of leaders is in which organization  they will be dedicated, to be more specific an organization is formed by a group of people who follow rules to reach a specific goal as an association, institution or company.   The organizations are classified depending on the needs of the client and the public to whom it is aimed, organizations can be micro organizations which are made up of approximately 10 employees, and small organizations are made up of less than 50 employees both have in common that starts because of financial needs and both have independent administration; there are also medium-sized organizations that have up to 250 workers that help to shape i...

                                    Types of Leadership   What means to be a leader? That question always rumbles in my head, there are many things that go into being a leader and depends on the type of leader (democratic, autocratic and laissez- faire) some aspects change and the determination of their choices change to.   “Leaders don’t create followers, they create leaders” Leadership not only implies of being successful in what you do, but rather it is that the people you guide can see you as an example of undertaking, improving and seeing you as motivation; for certain people, leading is given by nature because of the personality they have, possess skills to influence the way of thinking or acting of other individuals, motivating them and help to achieve the goals of others, using different tools such as charisma and confidence when speaking. There are 3 most common ty...