Marketing Mix by Valeria Garcia
Marketing Mix
A very important part of your company's marketing is strategy and efficiency.
The marketing mix is the combination of certain variables that is formed in four very important aspects in order to stablished which aspects need to be develop in your company. The first is the product, it involves services to meet the customer's need, the expectation that the customer has of the product, for example the packaging that is the visual form the product has to attract the client, quality and branding; The second is the price, it is intended for monetary terms, it generates an income considering the costing to know when it is going to be gained with the service or product, the pricing to analyze others competition or competitors and the costumer perception to know how much I am willing to spend for my clients for example credits, payment methods and discounts; The third aspect is the place that can be massive (worldwide service or product), selective (only in some locations, not worldwide) or inclusive (a service only aimed to a specific group of consumers), which takes into account where the products and distribution will be acquired, for example trade channels; And finally, the fourth aspect which is promotion, is the way the organization uses to persuade and attract the consumer, for example sales promotion, BTL (below the line, that means interaction with the client), advertising and personal sales.
In conclusion, the marketing mix is necessary to implement and develop your service, company or product.
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